Search Engine Marketing (SEM) is marketing a website on the search
engines, either through organic FREE listings, or the process of purchasing
advertisements in the form of PAID listings on search engines, with
the goal of increasing exposure and attracting high quality visitors
to your website. These paid advertisements are called 'pay per clicks'
(PPC) and appear as Sponsored Links on the Search Engines.
An online advertising campaign is entirely performance driven and
advertisers pay the search engines only when a user clicks through
from the advertisement or search listing to their website. The skill
is in understanding how to bid for keywords to maximise high ranking
positions. Many companies are including PAID SEARCH in their online
business planning to drive more traffic to their website.
As budgets for search marketing increase and as competition for top
positions and prime visibility grows keener, it’s wise to start
with a well-researched Search Engine Strategy to
define the parameters
of a PAID search campaign.
A Search Engine Strategy will answer key questions including:
a). the Search Engines that perform best in your industry.
b). the Search Terms that are most successful in driving
traffic to your industry.
c). the Search Terms that your Competitors are using
successfully.
d). How much (maximum price) are you willing to pay to attract a visitor
to your website.
e). establishing that your website is optimised correctly and has
a well designed ‘landing page’ as the first point of contact
when a visitor lands on your site.
Search Engine Marketing when planned and implemented
correctly provides a real-time advertising platform enabling you to
monitor progress daily and see immediate results, and allows you to
make changes if required. To gain maximum benefits continue to optimise
the listings throughout the campaign.
QUESTION:
What is Vertical Search?
It is a specialized search engine that mines data for one narrow niche
of the market place, e.g. jobs; travel; real estate; etc. Because
the data sources are so fragmented, there seems to be an opportunity
to massage the data and present it in a manner that is simple to use
and easy to consume. Sort of meta search for niches. Vertical Search
helps to alleviate some of the problems associated with other advertising
models i.e. cost per thousand (aka banner ads) often inefficient,
and cost per click which can be fraught with fraud-related risk unless
monitored very closely. Vertical Search offers a more focused audience,
and thus increases the eficiency of ads on the search engine.
m-Marketing recommends research into Vertical Search
opportunities for your product or service. Recent studies reveal that
the 'verticalisation' trend is growing and by paying more attention
to optimising organic search
listings you will see results as searchers continue to click on organic
listings and they have an expectation of finding what they want ranking
high.
Web Development / Web Hosting
Web Development
m-Marketing provides a Web Development
service for Clients needing a new website or evaluation of their existing
website. Utilising the latest web design, writing and software techniques
to ensure Search Engine
friendly sites and fast downloads.
Visit one of our key web developments
http://www.LTrent.com.au
Web Hosting
If required, we can also provide economical web hosting
“all the web you need” through our affiliate
web hosting company for very low costs including internet business
to business hosting solutions.
