ACROYMNS

BtoB: Business to Business
BOT: Robot
CPC: Cost Per Click
CPM: Cost Per Thousand
DRTV: Direct Response TV
HTML: HyperText Markup Language
PPC: Pay Per Click
PDF: Portable Document Format
ROI: Return On Investment
RSS: Remote Site Syndication
SE: Search Engine
SEM: Search Engine Marketing
SEO: Search Engine Optimisation
SERP: Search Engine Results Page
SES: Search Engine Submission
SGML: Standard Generalized Markup Language
XML: Extensible Markup Language

GLOSSARY

ALGORITHM: A set of rules that a search engine uses to rank the listings contained within its index, in response to a particular query.
BACK LINKS aks INBOUND LINKS: All the links pointing at a particular web page.
BUSINESS TO BUSINESS - B to B: businesses doing business with each other compared to doing business with a consumer.
CLICKTHROUGH RATE: The percentage of those clicking on a link out of the
total number who see the link.
CLOAKING (aka IP Delivery) : the act of cloaking the source code and using an IP number this tricks the search engine into recording a URL that is different than what a searcher will ultimately see.
COST PER CLICK - CPC
aka PAY PER CLICK - PPC / Paid Placement:
CPC or PPC are paid advertisements appearing on Search Engines and Websites catering to paid advertising where listings are guaranteed to appear in response to particular search terms. Advertisers
pay an agreed amount for each click on their link. There is a bid process for Keywords to gain high ranking on Sponsored Links.
COST PER THOUSAND - CPM (cost per thousand): System where an advertiser pays an agreed amount for the number of times their ad is seen by a consumer,
regardless of the consumer's subsequent action, used with online banner ads and print media.
CRAWLER, SPIDER or ROBOT ('bot'): Search Engines use these components to gather listings automatically and bring them back to its database.
DIRECT RESPONSE TV - DRTV:
DRTV Infomercials are commercials that permits or requests consumers to directly respond to the advertiser and offers a measured response
DOORWAY PAGE or GATEWAY PAGE or INFORMATION PAGE: Any page that is strategically optimised to score well on one or more search engines for specific keywords or phrases and is linked to one of your main website pages.
HYPER TEXT MARKUP LANGUAGE - HTML: is based on the SGML standard. This is the language used to write a website.
KEYWORD SPAMMING, STUFFING
or SPAMDEXING: repeating keyword(s) over and over in text at the top and/or bottom of the web page in very small letters.
KEYWORDS: These are search terms/phrases embedded in a website Search Engines gather via their Crawlers. How well a website ranks on the search engine
results pages (SERP) depends on how well the website has been optimised with Keywords that the Crawlers or Spiders find.
LANDING PAGE: The specific web page that a visitor ultimately reaches after
clicking a search engine listing.
LINK POPULARITY: is a score based on the number of incoming links pointing at a web page. Generally the more incoming links the better.
LINK TEXT: The text that is contained within a link.
LISTINGS: The information that appears on a search engine's results page in response to a search.
LOCAL SEARCH: loosely defined as the ability to retrieve online information in relation to its proximity to a geographical location. It is simple yet very powerful
tool to pinpoint information based on its location matching it with a search term. Also available through a mobile Web Browser using Google SMS.
META TAGS: non-displayed text written into the HTML intended to describe your web page and pass the information to the Search Engine Crawlers for the purpose of cataloging the content.
META TAG CHARACTER LIMIT: The limit on the number of characters contained in a Meta Tag that are acceptable to Search Engines, in general approx. 250 characters including spaces and commas.
META DESCRIPTION TAG: Allows page authors to say how they would like their pages described when listed by search engines. Not all search engines use the tag.
NON-RECIPROCAL LINK: A link that goes one way and is not reciprocated by the website it links to.
ORGANIC LISTINGS: Unpaid search engine listings.
OUTBOUND LINKS: Links on a particular web page leading to other web pages,whether they are within the same web site or other web sites.
PAGE IMPORTANCE or PAGE RANK: pertaining to Google's PageRank rating which has become an industry standard.
PAGE REPUTATION: is a score based on what other pages' title and links are "saying" about your page. A very important factor in ranking high.
PAID INCLUSION: Advertising program where pages are guaranteed to be included in a search engine's index in exchange for payment, though no guarantee of ranking well is typically given.
PAID LISTING: Listings that search engines sell to advertisers, usually through paid placement or paid inclusion programs.