Direct Response TV (DRTV) / Infomercials / Advertorials

As advertisers look beyond the traditional 30 sec TV advertising spot to connect with consumers DRTV (Direct Response TV) or Infomercials provide a unique way to educate consumers about products and convince them to choose brands over the competition. DRTV is the ultimate brand awareness tool and has the power to influence buying patterns.

As the DRTV industry continues to mature and grow Cable Shopping Networks devoted to infomercials are gaining popularity and TV shows presented around info-breaks and advertorials have captive audiences, enjoy high ratings and sell products.

DRTV provides advertisers with a unique opportunity to highlight their products in a way that you just don’t have time for in a traditional 30 sec spot, “the more you tell, the more you sell” is proving to be a winning formula.

DRTV also allows advertisers to measure the response to their infomercials immediately and gain more power over their audiences than with traditional TV.

Once you harness the power of DRTV as a new capability to connect with consumers your infomercials will drive business and your brand you will enjoy growth and profits.

m-Marketing offers Concept to Production to Air Services and commences your DRTV campaign with the development of a DRTV Strategy to determine the objectives and strategies of the brand and the most effective way to present the product to the consumer. The DRTV Strategy will also highlight costs of the campaign including media spending.